Everyday people spend around an average of three hours on social media. It means that on an average, a customer may come across your post on social media if it is appealing, engaging, and informative.

It shows the power of social media. Whether a business likes it or not, social media is an integral part of a person’s life. They use it not just for fun anymore. A customer uses it to look for products, to check for the opinion or reviews on a product that they want to buy. A user creates an opinion about a product or services based on influencers marketing and the way you present the content on social media.

That is why it is becoming essential to ensure that your social media content is effective and efficient. It is quite simple also to improve the quality of your social media posts. Let’s see some of the ways which can help you do that.

1. Work on post timings

The timing of your posts has a great impact on its engagement rate. If you post content when most of your target audience is not checking their social media handles, it won’t do you any good.

Thus, when you post, analyze the likes and engagement that you get. Try it for some time while posting at different times. Gradually, it will become clear which time works best for your business. Usually, it is the weekend for most businesses, but weekends/holidays can work too sometimes (mostly when festivals are around the corner).

2. Work on images

Images are an essential part of social media posts. Whether it is Pinterest or Instagram, they thrive on engaging visuals. Even on Facebook and Twitter, a post will do 100 times better if you add an image in it. The trick you need to know when working with visuals is that it needs to be of supreme quality and original.

Also, keep it consistent, meaning use the same filter or put them in a square box so that your feed gets some uniformity. Use the tool Canva to edit or create an original image.

Also, include video content in your strategy as they boost the engagement rate.

3. Work on creating relationship

Social media is not just to acquire followers. It is integral to build a trusting relationship with your customers. So, don’t just try to get your customers to buy your products/services. Share other content too, something that is fun or socially responsible, which makes you look humane and not just a brand.

Also, interact with your customers. Have a Q&A session using stickers on IG stories or going live. It helps you get feedback from people and work better.

4. Try to boost credibility

Another way to improve quality of posts is to upload something that boosts credibility of your brand. It doesn’t have to sell anything or even get a high number of likes. But it helps establish you as a leader in your niche. That is quite imperative that people see you doing good work.

So, whenever a publication prints a piece about you or you get credited for good work, do share it with the public.

5. Work on captions

Captions not only describe the posts; it also gives you a platform to write CTA and engage more people. Keep it short but relevant.

6. Try to start a conversation

Brands that use a post intelligently to not only promote their business but also start a conversation are up to a great start. A conversation is a great way to build a strong community and engages tons of people with your brand.

A post like this gets more likes and comments. So, try to start a conversation by asking for opinions or a question.

With these tips, you will have a better chance of increasing engagement rates and leads. Social media posts work best when you know the likes and dislikes of your customer, so try to get a better understanding of your customers. Making content after that will probably be easier.