Business Names, Keywords, and Online Marketing


Using business names as an online marketing tool by combining them with traffic-sucking keywords helps to improve your search engine rankings. A June 2013 survey from Chitka Insights indicated that websites in the first five positions on Google enjoyed an average 75.7% of search engine traffic. In large global marketplaces, the number of potential website visitors can run into the millions.

What is a Keyword?

In online terms, a keyword is an individual word or a phrase that an Internet user might type into a search engine to find a particular type of website. Somebody living in Sydney with leaking pipes in their home, for example, might type in “emergency plumber in Sydney”. Any plumbing business worth its salt in the New South Wales area should be using this particular search term on their website.

How do Businesses Choose Keywords?

Businesses use keyword research tools to find the terms and phrases potential customers choose when they look for products and services. These tools provide statistics relating to the levels of competition each keyword produces locally and globally. By avoiding high competition keywords and choosing alternatives that still attract sizeable amounts of traffic, better search engine rankings become attainable Goblin Name Ideas.

How do Keywords Relate to Business Names?

Search engines usually give priority to domain names that include a keyword. If keywords are contained within business names and form part of a domain, they draw in traffic through their own search term AND they are easier to remember in the future – a vital consideration if you sell products or services with the potential for repeat business.

The Domain for my Business Name isn’t Available

If you already have a business name but the domain isn’t available, you can still enjoy high search engine positions through keywords by focusing on the products or service you provide and, if you work in smaller geographical areas, where you actually sell them. Geographical targeting with keywords helps to localise your audience to draw in highly qualified traffic that tends to buy more frequently.

Even if you don’t have the knowledge or experience to undertake your own keyword research, it isn’t too difficult to come up with a few alternatives yourself. If you work as a landscape gardener in Melbourne, you could combine services such as garden maintenance, hedge trimming and lawn care with local suburbs like Kensington, Maidstone and Newport.

This creates keywords such as “garden maintenance in Maidstone”, a term that an Internet user looking for a landscaper will use. The great thing about geographical keywords is that the domain is usually available for them. If you choose to buy several keyword-related domains that relate to your business, you can simply use web forwarding to point potential customers back to the main website.

Other Uses for Keywords

Keywords aren’t restricted to use in business names or domains. The content you post on your website can help to attract traffic too. If you include keywords in editorials and articles, at a relatively low density of around 2.5%, your search engine position usually improves. Adding fresh and regularly updated content, with keywords included, also helps to drive up your page positions.

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