While there is a large number of SEOs who think ranking and hits are the only criteria that derive success in the online world, it is a fact that there are plenty of other factors such as conversion rate and sales that account for the success of an online business.
Moreover, I completely disagree with the number of posts regarding Hummingbird, the most recent Google search bandwagon, published over the internet in a recent time. there are some SEO experts who have claimed that Hummingbird says that you need to make more use of semantics in your web pages and typically follow the same methodologies you’ve been recommended for many years in context to ‘long trail search’.
However, this is a big myth about Hummingbird rumored all over the internet and further, it will lead readers in the wrong direction only. I have studied the update from all aspects and to the depth possible. And I devote this article to clear all misconceptions about this latest buzzword of the Google search engine.
Exploring Several Important Facts about Hummingbird :
According to my, Google Hummingbird FAQ posted by Danny Sullivan is the most recommended piece of knowledge sharing all basic information about Hummingbird. You may also go through the Reuters coverage, though it hasn’t covered the needed depth of the subject matter.
One of the most popular online news portal, Tech crunch said that in spite of a myriad of questions from the techies about Hummingbird, Google has stayed away of going in depth of the technicalities. And still Eric, SEO of Google, says that hummingbird is the biggest mend to their search engine after the ‘Caffeine’ mend in the year 2009.
As said in one the recent video podcast by BBC, Hummingbird emphasize more on ranking information derived by a better evaluation of the search queries, contrary to its predecessor like Caffeine. I would like to again give more light to the quote, which is said by Google team itself in their own word, “Hummingbird is about a more intelligent understanding of search requests”.
Moreover, keep in mind that Hummingbird is in existence for several months now and has affected 90% of search requests, as reported by Google team. But there is not much noise about this biggest update, and no major transformation to the visible search results that most SEOs try to keep trace on.
And thus, I strongly believe that hummingbird impacts 90% searches, but not the search results. Simply put, the update is for better evaluation of the search queries.
Where is the central point of all misconceptions revolving around the web?
According to me, a blog posted by Amit Singhal on Google’s new board is the main reason and a cause of confusion in understanding Hummingbird. That blog post has focused more on the knowledge Graph, to Google Now, and to many other apps that leveraged that right understanding of ambiguously worded queries Tagline for Digital Marketing Ideas.
Hummingbird – The antithesis of Long Tail Search :
While some Melbourne based SEO experts are worrying about the optimization of long tail search phrases with better keyword analysis, Google’s update – Hummingbird is doing exactly opposite of this. The search engine is modifying its algorithms to get rid of exact wordings of search requests and to develop a better understanding of abrupt or small queries.
And this is the reason when Google has reported that hummingbird has impacted more than 90% of searches, there is no uproar seen in the rankings of the pages or in traffic. Hummingbird has to do with the actual search query, not with the search result, in reality.
Alex Loxton is an SEO consultant who works with a leading SEO services provider company in Melbourne. He keeps his readers updated with the updates, trends, and latest techniques in the SEO world.