Save Your Healthcare Business From Mediocrity: Find the Perfect Name in Four Simple Steps
The ultimate goal of any healthcare service provider is patient satisfaction. And if you’re a dentist, family doctor, or chiropractor looking to attract more clients to your business, provide quality healthcare services, and support your community, you need to give your business the perfect brand name.
Why? First off, people generally have great respect and admiration for healthcare service providers something that continues to grow daily and the best way your business can tap into this feeling and win the trust of potential clients is with its business name.
We’ve helped over 30,000 businesses find the perfect brand name, and one thing we can tell you is that a great brand name can make all the difference in your company. It can transform your business and help you establish your business’s reputation in its niche.
Many small healthcare businesses don’t thrive because their owners do not engage their brand’s name and the power of branding.
And just in case you’re looking to start, or even rebrand, your healthcare business, here’s how to find the perfect business name.
Four Steps to the Perfect Healthcare Brand Name
1. Focus on Understanding Your Business
Everything about how to come up with a business name begins with understanding your business and what you want it to stand and be known for. It’d be impossible to bring your business to life if you don’t clearly understand its purpose, mission, vision, and goals.
An excellent approach to achieving this is visualizing where you want your brand to be in the future and then reverse engineering it until you’ve crafted a model that can help you attain that goal.
Another way to build a solid identity for your business is to carefully study your competitor’s products and services, identify their successes and failures and use this knowledge to position your brand.
2. Understand the Needs of Your Target Audience
Trying to find an excellent name for a healthcare business without research is like trying to perform heart surgery blindfolded.
So, now that you have a deeper understanding of your business, it’s time to turn your attention to your target clients. Understanding what’s essential to your clients is a great way to find a solid name that resonates with them.
Say you want to attract people looking for family, athletic, or orthopedic healthcare services, then ensure you dig deep, discover, and understand their pain points, the healthcare experiences they enjoy, and any unique practice that’ll help your business stand out and grab their attention.
3. Identify the Critical Branding Elements of Your Business
Knowing your business’s branding element would help you establish a consistent picture of what your healthcare brand should look like to its customers. And to do that, you need to know your:
- Brand tone: Is your healthcare brand a modern or traditional one?
- Value: What particular client value(s) does your business align with?
- Benefits: What will people gain from patronizing your business?
- Mission: What current and future plans do your business plan to achieve for the community?
- Emotions: What powerful feelings would you like your clients to associate with your business?
- Big ideas: What big problems are you solving for clients in your community?
- Value proposition: Why should your neighborhood value your healthcare business?
Answering these questions would help you shape your brand’s identity and bring your healthcare brand to life. And now that you have a robust idea of your business, clients, and brand identity, it’s time to start the brainstorming process.
4. Start the Brainstorm Process
Now it’s time to grab your iPad or a pen and paper, put on your reading glasses, drink up on the elixir of creativity, and start coming up with creative and unique brand names. As you brainstorm, look for words that communicate the values your brand aligns with or the benefits your clients are looking for.
Do you want to attract families, seniors, or athletes to your business? Then look for words that evoke care, and enhanced performance. Do you want to attract customers in need of orthopedic, cosmetic, or executive healthcare services? Then use words that radiate beauty, professionalism, and experience.
While brainstorming, it’s important that you generate a vast list of potential names for your business. Write down every unique, exciting, and memorable word that aligns with your brand’s identity; it doesn’t matter if they’re good, bad, or ugly.
After compiling a list of potential brand names, select the best word that perfectly represents your company, and ensure the name can grow with your healthcare business and hasn’t been used by your competitors.
But if you’re fully occupied with setting up other areas of your business and brainstorming becomes a hassle, feel free to use a business name generator. Or, if you want to give your business a personal touch, then use your name, the name of your building, neighborhood, or community.
Let’s say you’re starting your healthcare brand in Tuxedo, Winnipeg; you can save yourself some time and just name your business ‘Tuxedo Family Healthcare Center.’
Galvanize Your Brand
Action always speaks louder than words. And when it comes to branding your healthcare business, everything we’ve discussed above will mean very little if you don’t devote the time and attention to consistently sow your brand’s name in the minds of your customers by representing your business on social media and in any and every spot where your target clients can be found.