E-commerce is one of the rapidly growing industries in the world for the past few years but the year 2020 despite the pandemic has proved to be a landmark year for e-commerce. When almost all the brick and mortar businesses were forced to shut down in a move to curb the spread of Coronavirus, people were left with the only choice to purchase their desired things and that was e-commerce platforms.
Now when the world is getting back to normal from the Coronavirus pandemic, e-commerce is still very popular among the masses and it would not be wrong to say that shopping remotely has become a new normal for society now. The ease that remote shopping has brought in our lives is undoubtedly matchless and there cannot be an any better and comfortable way to shop without any hustle.
So, if you are aware of e-commerce, you must be familiar with Shopify – home to the world’s largest e-commerce stores on the internet. According to an estimate, there are more than 400K websites are hosted on Shopify worldwide which is a remarkable feat. Shopify provides a hustle-free experience to startups and entrepreneurs who are willing to develop e-commerce stores or a website in a quick turnaround. The biggest plus one could’ve on Shopify is its easy drag and drop doesn’t require you to be a coding expert to get your website developed.
The Need to go Digital in 2021:
In an overcrowded online market world, embracing technology is the most successful way to gain an edge over fierce competition. This pattern is particularly noticeable among startups, as computers and internet technology significantly assist their growth and expansion.
When it comes to Shopify store owners, everybody has the same goal in mind: to drive more consumers so that they can sell more. With that in mind, here are five technology tips that can help you stand out in the e-commerce business environment and place your Shopify store on the top around the world.
5 Useful Tips:
- Make Your Shopify Store Mobile Optimized:
With the number of mobile users is continuously increasing worldwide, Shopify store owners need to come up with stores that are highly optimized for the mobile experience. I was going through a stat that Asia ranks top when it comes to internet usage over mobile devices in the world. Second is the list is North America that alone has 60% internet usage over mobile phones and Europe is not behind as well.
So, if you have a Shopify store, you need to optimize it for the best possible mobile experience or otherwise, you’ll surely lose potential sales. Go for a Shopify theme that can be easily optimized for the best mobile experience to interact with more customers and increase the chances of more sales.
On the other hand, not having a mobile responsive Shopify store will not help your store to rank better on Google search engine as according to the latest Google update, for a website to rank better on search engines it needs to mobile responsive and a quick loading speed i.e. 0.2 – 0.4 seconds.
- Use Chatbots
The rise of the IT industry has left a great impact on almost everything. It has created a new field of expertise, new job openings, and many more. Although a human can be way smarter than a robot he cannot be as quick and as responsive as a machine. To overcome the delays and miscommunication, brands are now incorporating live chatbots in their web and mobile apps to give customers a smooth and swift communication experience with their brands.
If you want your Shopify store to be reputable and gain more eyeballs, you need to add live chatbots in your Shopify store to leverage the maximum benefits of the technology. This can be done by using some plugins such as Tidio. It allows your customers to have great communication with your brand, maximizes the chances of a sale, and caters to the different customers’ needs accordingly.
- Use Customer Relationship Management (CRM) Tools:
E-commerce and CRM go hand in hand. There is no e-commerce possible without having an effective CRM strategy. An effective CRM helps you gather the data of your targeted audience, their behaviors, likes, dislikes, and wants.
Having access to this data you can customize your product/service line as per your customers’ needs and desires that ultimately increases the chances of getting higher sales and brand recognition. CRMs not only assist in the growth of revenue but also aid in the collection of useful customer data. They also encourage companies to involve sales and marketing departments in joint projects to develop sales and marketing strategies and raise customer numbers.
- Social Media Automation:
It’s somehow similar to chatbots but different in a way that, you’ll be automating your social media channels by using some best social media automation tools in the market. So, what’s the benefit of that? By automating your social media channels you let that tool deal with certain things such as customer engagement, planning of social media posts, interaction with customers, and target specific audience locations.
But, if you are not a social media expert, you either need to hire an expert social media manager or if you want to do it yourself, you need to be very precise and accurate t set up things initially to pour better results.
Here are some best social media automation tools that you can consider:
- Virtual Voice Assistant Optimization:
Searching with voice is another trend that you cannot continue to disregard in 2021. It has an immense impact on the internet and much still to come. Gartner says approximately 30% of all searches will be carried out by 2021 without the use of a screen-tap.
It is evident from the above debate that e-commerce is surely going to stay and it will evolve and get better every year. This would not be wrong to claim that the transformation of the e-commerce industry has raised the eyebrows of many brick and mortar giants and they are considering going digital as well to beat the competition.
In the meantime, I hope you find this piece of writing useful if you are planning to make it big with your Shopify e-commerce store or in case, if you don’t have one, SoftCircles is a US-based Shopify e-commerce development company that leads your way to transform digitally.