For many of us, the ins and outs of search engine marketing is frightening and elusive. This is why we turn to bonafide Internet Marketers to build our online presence, increase traffic to our sites, and ultimately convert this traffic to sales.

Like any other industry, Internet marketing has a vernacular of its own. Some meanings can be gleaned from context clues, while others leave us scratching our heads and feeling not more than a little out of the loop.

Below are several phrases and terms that you may hear in any given conversation with your specialists and what they mean:

Algorithms are formulas used to determine. Web sites’ rankings returned within search queries, based on criteria such as the number of incoming links, keywords, quality of the site, page titles, meta descriptions, and more. The specific calculation recipes are firmly watched by the web crawlers to keep the rankings reasonable.

Conversions –

A Conversion is arrived at when a definitive objective is finished, for example, email join, pamphlet join, or a finished deal. This is how we measure your online goals to show growth and success. Counting leads and site visits are great- but it’s more important to know how many of those actions resulted in the potential customer going through the process and finally placing an order or booking a reservation or calling the toll-free number for more information.

As a bonus, below is some more on conversions:

Conversion Rates –

The percentage of visitors to a website who take positive action is considered a conversion. Conversion incorporates creating a buy, finishing a solicitation for more data, and so forth, depending on the type of site. For example, if 100 individuals visit a site and three individuals make a buy, the transformation rate is 3%.

Conversion tracking is the act of tracking user actions to analyze behavior and adjust SEO and design efforts accordingly.

Don’t Get Stuck in Traffic:

There is a wide range of approaches to direct people to your site. Most specialists will tell you that Natural or “organic” Traffic is the strongest, but here are all the ways to traffic your site.

Search Engine Traffic is the number of visitors who clicked an organic search result (non-PPC), which led to your site.

Natural or “Organic” Results are from a computer ranking (algorithm- remember that from earlier) with no paid placements or inclusions.

Direct traffic is the number of visitors who directly accessed your site and can result from bookmarks, browser home page, or manually typing in your domain URL. As such, these guests didn’t click on a search engine result, PPC promotion, or connection to get to your site.

PPC Traffic –

It comes from the number of visitors who clicked on a paid ad that led to your site.

Link Traffic includes the number of visitors on another site before clicking a link leading to your site.

No matter how the traffic is coming to your site, you need to make sure that your Internet marketers are using White Hat SEO practices: These techniques follow Search Engine guidelines and are performed with high ethical standards. Also known as ethical SEO.

So the next time you and your Digital Marketing Company Internet marketer are talking over your current stats and planning for the future, keep an ear out for these terms and don’t ever be afraid to ask questions. Search Engine Marketing is an exciting and fast-paced industry, and you don’t want to be left sitting on the side of the information highway.