Top 9 Inbound Marketing Strategies To Use In 2021
Inbound marketing is an act of attracting customers and online consumers without indirectly promoting your products or services. It is a type of indirect marketing where customers directly get attracted to your offering.
Such type of marketing is growing day after day as more online customers are fed up of getting marketing messages, sales pitches, and ads.
Today, most of customers don’t prefer to watch ads.
So, spending thousands of dollars on an advertising campaign is not worth in 2021.
What can be the way out for the brands? How can they promote their product or offerings indirectly to the customers?
This is where inbound marketing strategies come into the picture.
In this blog post, I’ll take you through 10 inbound marketing that will help you in promoting your product indirectly.
Hands down, the first top-level inbound marketing strategy is SEO. it is most widely used inbound marketing strategy by companies and brands all across the globe.
The majority of marketers include SEO in their core marketing camping as it helps them in lead generation, traffic, better rankings, and long-term conversion goals.
SEO can also be used for interior designing businesses and services.
But the sad reality is, SEO takes time.
In order to see good results via SEO, you must wait at least 6-12 months. In fact, I personally started getting organic traffic on my website after 8 months of sheer hardwork.
Now here comes my personal favorite inbound marketing strategy which is blogging. It works like charm when to use it wisely and effectively. Blogging will help you with lead generation, SEO, traffic creation, sales, and conversion as well.
If you are running an online business,I would recommend you to have a dedicated blog section on your website.
Also, try publishing one quality article per week. If possible try publishing as many contents as possible because Hubspot’s study suggests that companies that publish more blog posts get 20x more traffic and leads.
So, keep on publishing posts without compromising on the quality.
With more than 3 billion users worldwide, social media is yet another platform that can be used for inbound marketing. On social media platforms like Facebook, you can create your page or group and start churning out content.
Social media marketing can help you with brand awareness, lead generation, traffic creation, and many more.
From Nike to Amazon to Apple to Google, each and every company in the world is harnessing the power of social media.
So why don’t you leverage it?
If you are into B2B business, then I would recommend you to go with LinkedIn. If you are into B2C then Facebook and Instagram would work wonders for you.
If you are not getting any results with SEO or social media marketing, then invest some money in paid advertising. Paid ads on Google and social media platforms like Facebook and Instagram would give you amazing results.
Of course, they’ll burn a lot of your marketing budget, but it will give good returns in the long run.
Paid ads on Google and social media will help you with lead generation, traffic creation, brand harness, conversion, and a lot more.
According to me, you should have a combined strategy of paid advertising and SEO. this will give you maximum returns.
Whether you agree or not, content is the backbone of your entire digital marketing strategy. With good and quality content, you won’t be able to get results from your inbound marketing strategy.
Therefore, make sure that you level up your content marketing to get the maximum benefit out of it.
Check what type of content your targeted audience is consuming. Based on the thorough research and analysis, you can start churning out content. Combine your content marketing efforts with text, video and visual elements to get the most out of it.
Also, check what type of content your competitors are churning out.
Whether you agree or not, video content is going to be the future of marketing soon. 70% of marketers believe that video content is giving them the best results.
Also, most of the companies are combining their entire marketing strategy with video.
With the help of your video you can create more brand awareness, reach, fan base, conversion, and sales as well. Even consumers love watching videos than reading text.
Today, the average attention span of humans has decreased. In such a scenario people would not prefer reading long and lengthy textual articles. They would prefer to watch videos more.
Now here comes my personal favorite inbound marketing strategy which is email. Email marketing is probably one of the most underrated inbound marketing strategies ever.
I don’t know why people don’t realize the potential and power with regard to email marketing.
It has got an ROI of 1200%. Also, every $1 you spent on email marketing would give $40 in return. Apart from this, email marketing will also help you in personalizing your marketing campaigns.
And most online customers prefer personalized marketing nowadays.
The next in this list on top inbound marketing strategies in YouTube marketing. YouTube is considered to be second largest search engine after Google. With billions of videos being uploaded on daily basis.
You must have a YouTube channel for your brand or a company.
I already told you that video content is going to be the future in the marketing world. In such a situation, having a YouTube channel is a must.
You can start uploading product reviews, how-to tutorials, and product benefits videos on YouTube.
Once you have a decent amount of subscribers then you can also think of monetizing your channel and earning money online.
If you are looking for one of the most conversion-based inbound marketing strategies then opt for influencer marketing. Influencer marketing is a billion-dollar industry and many brands and companies are leveraging it.
So, make sure that you use the power of influencer marketing for increasing your conversion, reach brand awareness, and a lot more.
Look for influencers