How frequently did you download and install an application on your smartphone? What’s more, how frequently do you utilize those applications to done things? This article is the answer to these questions and says all regarding how much worth a mobile app adds to a business.
On average, individuals spend about 2 hours a day on their smartphones especially browsing the applications on their devices. And why not, applications have made life much easier than ever before. Be it shopping for something, booking tickets, order food, event planning, or planning a trip, there’s a mobile app for everything nowadays that can be utilized anytime from anywhere.
The ease of using mobile apps in today’s modern world has made more than 82% of businesses go for mobile app development. These businesses have seen enormous growth and boost in revenue and the credit goes to the competitive advantages of an application that assists with connecting more users from all over the world.
If you still have any doubt about whether you need to have a mobile app for your business or not, here are the top benefits you must go through.
Here are the top 5 reasons to have a mobile app for your business.
Advertising, marketing & customer service
All have come together in a unified platform now that’s a mobile app. It adds huge value to your business when you design, develop and launch an application as per your user demands and requirements. When you have an app in Google Play or App Stores, you get a chance to engage more and more customers to your business.
Mobile apps augment brand awareness
Your mobile app can become the face of your brand. Look for a reliable mobile app development company that can make your application stand out among your competitors. A stunning and eye-catching design with quality elements and user-friendly features can together make your mobile app perfect. The more it is appealing, the more chances it to draw the attention of the users.
Gives simplicity of shopping from the comfort zone
In a recent study, it was discovered that over half of online shopping is done through mobile applications and not from websites. The reports clearly reveal that more than 75% of smartphone users prefer shopping through applications rather than websites.
Have you ever wondered why big shopping apps like Amazon, Flipkart, Myntra, etc., are focusing on making their apps better instead of looking more into what’s happening in their websites? Looking according to the perspective of the brand, mobile apps are easier to utilize. Once you have got it installed on your smartphone and logged in, you won’t have to take the headache of remembering the website URL whenever you want to open it and use it. Just tap on the app’s icon and you are all set to use it. Furthermore, applications have more features and functionalities than websites. Overall, sales are more effective in mobile apps.
Diminishes marketing costs
As compared to the conventional modes of advertising and direct marketing, sending or simply pushing notifications to the users of your app is a lot less expensive, isn’t it? If you want to announce new discount offers, an application can make it affordable for you, helping both your brand and your target audience to come closer to each other.
Offers direct communication options
Mobile apps offer a direct communication path between your business and your customers. With an application, you can communicate with your customers directly through in-app messaging, customer support, suggestions, feedback, reviews, and more. You can provide all these options right at the fingertips of your users through your app.
Apart from these 5, there are many more benefits businesses can leverage from a mobile application.
Mobile apps augment sales and revenue with a wider customer base and with more than 52% of online orders placed through applications.
So, by now hope you have realized that a mobile app can be the best platform to promote your business with the maximum number of worldwide users and with a remarkable boost in your sales and ROI. With the augmenting level of competition in the market, having an app has become a necessity to greatly enhance the profitability of a business these days. And there are expert mobile app development companies like XongoLab to assist businesses with that.