Do you want to increase organic and social traffic to your website? Email marketing may help you do more than just identify and engage new customers. It can also increase organic traffic.
In marketing, email is a tremendous equalizer. Everyone expects you to send an email at some time, so there’s no excuse not to. In addition, when compared to other kinds of communication, email engagement is relatively high. The open rate is 21.73 percent on average. So whatever you send will be read by someone somewhere. But the real question is whether email subscribers will convert.
Email offers a 4200% average ROI. However, not every email you send will receive that level of response. When it comes to boosting conversions and sales, certain emails simply outperform others. What exactly does it mean?
It means that you should no longer send generic sales emails to your subscribers and hope for conversion and engagement. You must construct your emails to address each individual subscriber and build a trusting relationship among them. However, it may be a little overwhelming to do all these on your own. As a result, we have created a list of eight types of content you should send to drive new visitors and boost your organic traffic.
Types Of Email marketing You Should Be Sending
Whether you’re novice to Email Marketing Lists or you’ve been doing it for a while, you already know that emails are one of the finest ways to sell. Smart marketers, on the other hand, are constantly looking for new ways to establish relationships and boost revenue.
As a result, In this post, we’ll go through the many sorts of marketing emails you can send that will boost your traffic. This list should assist you in making an informed decision about which email type to use and how to use it.
- Welcome Emails
Prospects are usually unprepared to do business when they first approach you. According to studies, just 25% of leads are immediately sales-ready, while 50% of leads are qualified but not yet ready to buy. As a result, nurturing is important for moving your leads closer to the buying stage.
Welcome emails with a personalization that introduces your company without slathering on the sales pitch have higher open and click-through rates. Simply work on making a solid first impression — one that demonstrates your industry knowledge and competence — to open the door for further communication.
- Emails that entertain
While most content marketing efforts focus on education and helpfulness, it can also be a missed opportunity to interact with readers and connect with them on a very fundamental human-to-human level. Content built with a purpose to entertain may not be directly related to your products/services, but it must appeal to your target audience in order to fulfill its purpose.
- Educational Emails
Emails made particularly to educate serves the same aims as content created to entertain, but it is frequently a next step in convincing readers and potential consumers why your website or product is worth staying for. While entertainment content appeals to a reader’s emotions, educational content appeals to their rationality.
With posts like the one you’re reading, we strive to provide educational content. Again, shareability is critical when it comes to educational content.
- Lead Nurturing Emails
Lead nurturing is an inbound marketing approach that is all about understanding the subtleties of your leads’ schedules and wants. That is why it is critical to identify your buyer personas in order to properly reach your target audience. Otherwise, your emails will be ignored or destroyed.
Lead nurturing is the introduction of a closely connected sequence of emails with a clear objective and plenty of relevant content. In this case, lead nurturing provides more benefits than a single email blast.
Promotional emails are a complex beast. They can be created to promote a variety of items, including marketing materials like blog posts, webinars, and eBooks, as well as reduced service offerings. These emails can also be utilized to keep your customers up to date on what’s going on in your company. You may also send these emails using an automated method, saving time and work.
- Sponsorship Emails
All of the marketing emails we’ve explored so far are based on the notion that you’re sending messages to your own email list. You might use sponsored emails with display advertisements to reach a different audience and generate new leads. A sponsorship typically comprises you paying for your material to be included in other newsletters or dedicated emails.
Sponsorship emails are one component of a paid media strategy, which also includes pay-per-click (PPC), display advertising, mobile advertising, affiliate advertising, and other forms of advertising.
You profit from being quite detailed when identifying the target demographic you wish to reach in this paid advertising world.
- Integrate Email And Social Media
Email and social media marketing are both useful tools on their own. However, when combined, the effectiveness of both increases enormously.
Make use of your social media presence to invite followers to join your mailing list, and vice versa. This will allow you to generate more tailored conversations while also building rapport. Include “share” buttons in your emails so that recipients can share content.
Another powerful marketing tactic you can use to engage customers is incentive-based referrals, such as “Follow us on Facebook for 10% off” or “Send this link to a friend for an exclusive ebook.” This type of email content can increase both searches and visitors to your website.
- Personalize Your Email Content
Which email message do you believe will get the most responses: One that begins with a general phrase like “Dear client,” or one that begins with “Jeff, we have a special deal only for you!” (Assuming your name is Jeff; otherwise, it would be strange.)
As a marketer, you’re certainly aware that personalized emails have higher open rates and click-through rates – and that’s just when the recipient’s name is used.
If you truly want to maximize the impact of your emails and increase traffic, you must use segmentation. Even if your audience does not open your email, your brand name will remain in their minds, so the next time they conduct a web search, you will be more familiar and more likely to receive a click.
- Emails that ask for reviews
Every brand claims to be the finest in its industry. However, customers are aware of this and take it with a grain of salt.
Reviews, on the other hand, have a considerably greater impact on decisions because they validate your marketing claims. And as clever marketers, you understand that email marketing is an excellent approach to reach out to them. Post-purchase is one of the most successful times to send them this type of email because the novelty of your solution is still new-like in the consumer’s memory. To make it easier, personalize your emails and include links to review sites. Keep your email brief, and you’ll get a far better answer.
Asking for feedback is especially beneficial when doing email marketing for a local business.
These kinds of emails are excellent for diversifying your content and experimenting with your email marketing strategy. We wish that this article will assist you in converting those prospects into customers. You will attract more qualified traffic to your website if you increase the quality of your email marketing.
You can also route prospects to certain sites where they are more likely to stay longer and interact with your content. As a result, their chances of converting increase.
Sending your information via email also increases the number of shares and visitors. It encourages other websites to connect to your material, which increases your trustworthiness.