Types Of Vanilla Perfume

First of all, it is necessary to clarify that fragrances can be classified according to several criteria: concentration, olfactory group, or segment. Compositions with different content of essential oil are distinguished by concentration. Belonging to one or another olfactory group is determined by which notes make up the pyramid of the fragrance, that is, what it actually smells like vanilla perfume.

Perfumes are divided into segments according to commercial positioning. Having analyzed such indicators as price, availability, presence or absence of advertising, the scale of production, etc., it is possible to attribute a fragrance or brand to one or another segment.

What kinds of perfume are there?

The perfume market can be roughly divided into eight segments (or types of perfume from a commercial point of view). Why rude? Because practically no brand can be strictly correlated with one or another segment – their boundaries are very blurred, and most of the brands have fragrances or entire collections belonging to different segments. Moreover, there are brands that, according to their pricing policy, principles of distribution and production, fall into one segment or another, but have a striking distinctive feature associated with commercial positioning indirectly (as an example, natural perfumery).

However, thanks to this feature, the question arises about the need to separate such brands into a separate category. Due to such difficulties in classification, many experts argue that the distribution of fragrances by commercial class does not make sense precisely because of the lack of clear criteria and unambiguous interpretations.

We absolutely agree that the distribution of brands by segment is very arbitrary, but we believe it is right to do this by talking about the distinctive features of each segment since even a conditional classification and selection of different types of perfumes make it possible to structure information a little and try to avoid chaos. We focused on the following segments: luxury perfumery, niche perfumery, natural, artisanal, mass market, premium, celebrity perfumery and the so-called numbered perfumery.

Luxury perfumery

Lux is the fragrances of famous, usually fashionable houses. Chanel, Dior, Yves Saint Laurent, Chloé, Burberry, Givenchy, Dolce & Gabbana and many others – they are all ready to give the buyer the opportunity to be involved in their great history and image for just the price of a bottle of perfume. The production of perfumes has long been a tradition for fashion brands, and this tradition is consistently profitable. Therefore, the perfumery of the luxury segment is always actively advertised, promoted and sold in all notable perfumery and cosmetic chains. The most popular actors and actresses, models and athletes become the faces of the fragrances, since the luxury sells mainly images that brand fans want to try on themselves.

Often, luxury brands, in pursuit of guaranteed profit, release exclusively faceless compositions, the main purpose of which is to be pleasant and not irritate. Returning to the blurring of boundaries in an attempt to segment perfumery, it is worth noting that with the emergence of a fashion for niche perfumery, about which – below, luxury brands have made it a rule to release separate collections in a style characteristic of a niche – with an emphasis on the quality of ingredients and limited distribution. It is worth making a reservation that all of the above is characteristic, first of all, for the current situation. Read more about how today’s luxury has evolved and from what has grown on the segment page.

Niche perfumery

A niche is a type of perfumery that appeared in the 70s of the XX century as a reaction to the artistic regression of luxury perfumery and reached its heyday in the 2010s of the XXI century. The French brands L’Artisan Parfumeur and Serge Lutens are considered to be the pioneers of the genre. The popularity of niche perfumery is due to the feeling of being chosen and belonging to something rare, arising among adherents of the niche due to limited distribution, lack of advertising and, in general, the exploitation of the idea of ​​”perfume is not for everyone.” This popularity led to the fact that on the one hand, the niche merged with the artisan segment, as new niche brands in the mid-2010s appeared in the hundreds every year, and many of them consisted of one person creating perfumes in a home laboratory. On the other hand, the niche has merged with luxury, since the market will not miss a single fashionable phenomenon without trying to extract financial benefits from it.

We mentioned above that all luxury houses from a certain point on without fail began to produce “niche” collections, which are certainly more expensive. More important evidence of a significant turnaround in the development of niche perfumery comes from the purchase in the late 2010s by the American luxury giant Estée Lauder of the niche perfume houses Le Labo, By Kilian and Éditions de Parfums Frédéric Malle.